Search, Analytics & Conversion.

Search Optimisation

Our Search, Analytics and Conversion team focus on defining, locating and attracting the people who are most important to our clients, online. They relentlessly analyse, optimise and attribute the success of this activity, and then remove any online barriers that may prevent them converting from a potential customer or advocate to an actual one. A key component of this is search engine optimisation, where our in-house experts help clients to shape their websites to increase visibility, get better search engine rankings and deliver more traffic.

The data they produce and analyse if often the start point for building our understanding of our clients’ customers, and by working closely together with our planners, creatives and tech specialists we can build really compelling, effective integrated customer journeys.

SEO example by Cogent