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Cogent Beekeeping: November 2019.

It’s December, and with the battle of the Christmas ads well underway, our (questionable) Christmas jumpers making their annual re-appearance and The Fairytale of New York on its 25th play already, we give you the low down on all the exciting happenings to take place here at Cogent this November.  We’ve been out and about this month. First up, we headed to...

How much should we use infographics?

Infographics are a tried and tested method of conveying information in an easily digestible format. This is because human brains generally find it easier to process visuals than text. But are infographics now being overused or have communications professionals found the perfect message format? Our Content Director explores more...

Cogent reveals Moving Minds research.

Cogent, in conjunction with Ragdoll Research, has undertaken a major research project investigating the UK home moving market. The attitudinal segmentation of UK home movers uncovers the key reasons why people move. Cogent also engaged Professor Richard Crisp, Head of the Department of Psychology at Durham University to explore the behavioural psychology behind the spending decisions these home movers make....