Arriva UK is a major bus operator covering routes across the United Kingdom.

One of their key target audiences is students. Having moved away from Mum & Dad’s taxi service, and with new found freedom to explore everything a new area has to offer, buses become a lifeline. The start of the academic year is a key opportunity to drive sales of the Arriva student ticket.

The #LiveYourBusLife campaign shows students (and their parents, who often foot the bill!) the exciting life they can lead with a student ticket in their pocket.

Living across social media, email, print and digital outdoor, we used stop motion photography to grab attention and convey the excitement of a vibrant student lifestyle enabled by Arriva.