b2b PR strategy.

REHAU is a leading manufacturer of polymer window and door profiles within the UK glass and glazing industry. To cut through in this competitive marketplace, Cogent have worked on a B2B PR strategy which has successfully increased REHAU’s share of voice in trade media.

Creating engaging content showcasing the high-end REHAU profile was key to this success. The Coventry University Cycle Works case study demonstrates how intelligent and interesting content brings a project to life.

To shine a light on the REHAU profiles installed at Coventry University’s new Cycle Works student accommodation Cogent created an engaging PR narrative, using not only the written word but also imagery and video content.

This generated PR coverage in key trade titles, including Window News and Fenestration News and wider education and architecture media, from Architects Datafile to Designer-Architect-Builder-Specifier magazine to Public Sector Building.