We’re excited to launch our latest creative work for Kwik Fit.

The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy.

After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season.

As well as creating the TV idents, Cogent helped kick the Kwik Fit BTCC race season off in style with a press event at Hever Castle followed by a successful launch day at Brands Hatch. We worked together with the Kwik Fit team to create a branded fan zone while also filming Kwik Fit’s presence at the entire event.