Kwik Fit are the leading fast-fit specialists in the UK for tyres, exhausts, batteries and brakes. They also do MOT testing and car servicing.
As Kwik Fit’s lead creative agency, our challenge was to shift their UK marketing from being product/service centric to putting the customer back at its heart. We created the Drive Away Happy campaign, a promise to customers and the foundation for our year-round marketing campaign activity across POS, outdoor, radio, press, online, mobile and radio.
